Manufacturability-Efficient to produce at commercial volumesĮach success factor bears equal weight, regardless of where the customer is in its product development cycle.Desirability-Appealing to the intended user.Usability-Easy to understand and manipulate.Each quadrant simultaneously addresses the following attributes required for a successful product introduction: That’s why we put the user at the center of our product development, fortified by a flexible four-pronged process. For us, it is about embracing the concept that we are not only building the product right, but that we are also building the right product. While we realize its importance as part of the overall regulatory process, we see a big difference between verifying usability and validating that a product design will deliver the greatest patient impact. At Phillips-Medisize, human-centered design is an intrinsic part of our culture, guiding the development of every medical device and drug-delivery system we undertake on behalf of our global customers.
In an effort to improve product usability and safety, the Human Factors Medical Device Consortium (hfMEDIC) is partnering with industry and universities to reduce patient errors through human-centered design. Having an integrated product development process that anchors human-centered design within an overarching design for manufacturing philosophy is the key to increasing user acceptance and overall market success. As a mindset, this way of thinking has been extremely successful in elevating the role of the user while making usability a front-and-center consideration.Īs a methodology, however, this approach can fall short unless it extends beyond front-end innovation to encompass the entire product lifecycle. Human factors experts and industrial designers applied extensive research of the market and end-user needs to develop initial design concepts. Traditionally, human-centered design processes signaled the start of a product lifecycle. People are becoming more involved in their own health and increasingly outspoken about which products work or don’t work, based on their lifestyles, abilities and preferences. Among the areas garnering much attention is the rise in self-managed healthcare, which plays a major role in the personalized medicine megatrend. Nowhere is this more apparent than in the medical-device and drug-delivery sectors, where product performance can be measured by improved patient compliance and medical outcomes.Īccording to Fortune Business Insights, the global drug-delivery systems market is expected to reach $45B by 2027, driven in part by COVID-19 accelerating drug-delivery research and innovation. At the heart of every great product is a carefully choreographed effort to ensure the best possible customer experience.